Tobiloba Mustapha

Product Designer
London, GB.

About

Highly accomplished Product Designer with 4 years of experience specializing in crafting intuitive, user-centric designs for complex dashboards and scalable systems across diverse industries including payments, finance, and e-commerce. Proven ability to significantly enhance user experiences, drive product growth, and accelerate development through strategic design leadership and innovative solutions.

Work

AfriOne
|

Design Contractor

Summary

Led core design initiatives for mobile and web dashboards, significantly enhancing user experience and brand communication for AfriOne.

Highlights

Led the core design of mobile and web dashboards, significantly enhancing user experience across key product lines.

Designed email templates and created promotional and app-related visuals, including AppStore/PlayStore assets, to bolster marketing efforts and brand communication.

Developed a scalable design system and component library, accelerating development handoffs by 60% and fostering cross-team efficiency.

Optimized product usability and accessibility, aligning designs with inclusive principles to enhance user enjoyment and engagement.

Mintyn
|

Product Designer

Summary

Drove significant improvements in user engagement and conversion rates at Mintyn through optimized product design and strategic branding initiatives.

Highlights

Increased user engagement by 25% through optimizing onboarding flows and improving retention strategies.

Supported marketing efforts through impactful branding and content design, significantly boosting conversions across social media channels.

Collaborated with product managers and engineers to design and implement 8+ products, achieving positive user feedback and successful adoption.

Redesigned the company's website and blog, driving a 4x increase in user engagement and contributing to higher conversion rates and client partnerships.

Elyt
|

UI Designer (Freelance)

Summary

Revamped user interfaces and established design consistency as a UI Designer, significantly boosting lead generation and user engagement for Elyt.

Highlights

Revamped landing page design, resulting in a 40% increase in lead generation and 25% improvement in user engagement.

Designed seamless user experiences across web and mobile platforms, ensuring intuitive and consistent interactions.

Collaborated with founders to strategize and conceptualize features that significantly contributed to platform growth and success.

Established a comprehensive design library, standardizing workflows and enhancing design consistency across projects.

Zekured
|

Product Designer (Contract)

Summary

Translated business goals into user-centric design solutions, enhancing user satisfaction and driving business impact for Zekured.

Highlights

Created detailed wireframes, prototypes, and high-fidelity designs to effectively visualize and communicate complex design concepts.

Incorporated user feedback into product improvements, leading to a 10% increase in overall user satisfaction.

Collaborated closely with founders to identify and design features that significantly impacted user experience and business goals.

Designed seamless user experiences across web and mobile platforms, ensuring consistency and ease of use.

Jaiz Bank
|

UI/UX Designer

Summary

Designed intuitive digital banking solutions for Jaiz Bank, enhancing user engagement and driving conversion rate improvements across multiple products.

Highlights

Contributed to the design of multiple products, leading to positive user feedback and a 25% increase in conversion rates.

Designed intuitive dashboards and web interfaces, simplifying data management and significantly improving user engagement.

Revamped the platform's Android & iOS mobile apps and the company website, modernizing the user experience.

Quays Digital
|

Product Designer

Summary

Contributed to product innovation and user engagement at Quays Digital by establishing design standards and delivering high-quality, user-centered solutions.

Highlights

Developed an internal design library to standardize components and workflows, streamlining processes across the product ecosystem.

Delivered a high-quality, user-centered product, balancing business requirements with exceptional design standards.

Collaborated closely with stakeholders to gather feedback and iterate on design solutions, achieving a 90% approval rate for design deliverables.

Contributed to the development of innovative features that resulted in a 15% increase in user engagement.

Vela
|

UI/UX Designer

Summary

Ensured accurate design implementation and informed product decisions through strong collaboration and user research as a UI/UX Designer at Vela.

Highlights

Established strong collaboration with developers, ensuring accurate design implementation and validated user experience.

Conducted comprehensive user research to inform and optimize product design decisions.

Quickly acquired and applied new skills, improving efficiency and productivity in daily design tasks.

Languages

English

Education

Obafemi Awolowo University

Bachelor of Science

Biochemistry

Skills

Front-End Basics

HTML5, CSS.

Design Tools

Figma, Photoshop, Framer, Adobe Suites, v0.

Collaboration & Productivity

Notion, Slack, Claude.

UX/UI Design

UX Design, UI Design, Interaction Design, Responsive Design, Design Systems, Wireframing, User Research, Usability Testing, Accessibility Testing, Feature Design Prototyping, Framer Development.

Projects

Figma Recordr

Summary

Developed a Figma plugin designed for capturing Figma prototype screens.

SRG Limited Dashboard Design

Summary

Led the core design of a comprehensive dashboard for Buyer, Seller, Admin & Regulators.

LanyAl Website & Web App Design

Summary

Led the design of the website and web app to solve digital overload.

BuyMarket Africa Landing Page Improvement

Summary

Improved their landing page to simplify shopping experiences.

Tita Business Management Website Design

Summary

Designed their website to provide businesses with tools to assist them manage their operations.

Lover's Nest

Summary

Designed and developed a website showcasing a personal love story.